A creative, collaborative stand against racism

Atelier Cologne approached nina noten with the wish to clearly show their stand for equality and racial justice. Being fully aligned with the belief of actively contributing to making a change, we ideated a concept that seamlessly fuses in with the brands creative territory of sharing creative, emotional journeys.
Explore the visions of an artist collective depicting the narrative of blackness.

CONCEPT & STRATEGY / CREATIVE DIRECTION / COPYWRITING / TALENT DIRECTIVE

Talents
@sirsargent
@sacree_frangine
@dapperlou
@adrienneraquel
@reynanoriega_

Following our concept, Atelier Cologne built on a preempted territory of showing their dedication also monetarily. In the scope of our series we encouraged the artists to donate a self-determined percentage of their pay to a topic-related organization of their choice, which the brand matched and dedicated it to the same purpose. 

“Actions follow
our words”