Social Expression.

Raffles Hotels approached nina noten with the wish to update and harmonise the social expression of the global account across platforms. The created editorial strategy lives from a vanguard visual speech and consumer-centric experiences to define a digital one-stop destination for the well-traveled.

CONCEPT & EDITORIAL STRATEGY / CREATIVE DIRECTION / GRAPHICAL CHARTER / GRAPHIC DESIGN / COPYWRITING

  • The Culinary Aficionados

  • The Cultural Enquirers

  • The Wellbeing Seekers

  • The Raffles Celebrates

One visual speech uniting Raffles Hotels worldwide.