Social Expression.

Raffles Hotels approached nina noten with the wish to update and harmonise the social expression of the global account across platforms. The created editorial strategy lives from a vanguard visual speech and consumer-centric experiences to define a digital one-stop destination for the well-traveled.

CONCEPT & EDITORIAL STRATEGY / CREATIVE DIRECTION / GRAPHICAL CHARTER / GRAPHIC DESIGN / COPYWRITING

  • A black and white photo of a woman holding a bunch of grapes above a man's head at dinner, both smiling and laughing, with food and drinks on the table.

    The Culinary Aficionados

  • A woman in white standing on a staircase, looking up at a tapestry hanging on the wall. The wall features classical sculpture busts in recessed niches and a decorative column. The scene is inside a historic or art museum with elaborate decor.

    The Cultural Enquirers

  • A woman swimming underwater in a clear swimming pool, with her body fully extended and her face turned downward.

    The Wellbeing Seekers

  • A woman sitting on the floor surrounded by stuffed jungle animals, with a young boy taking her picture.

    The Raffles Celebrates

One visual speech uniting Raffles Hotels worldwide.

A collage of various images including dessert parfaits, a wedding setup, modern architecture with a waterfront view, an underwater scene with a whale shark, a colonial-style building with lush greenery, a cave with meditation practitioners, a beachside dinner table, a dessert plate with a slice of cake, an interior shot of a grand hall, and a display of dessert glasses with fruit and toppings.
A collage of luxury travel and leisure scenes, including a beach, ocean views, elegant interior spaces, a woman with a cocktail, a monk, tropical greenery, a dining room, a swimming pool, and ornate architecture.
A collage of various images including a decorated hotel entrance, a woman in a red dress, a gourmet dish, a decorated Christmas tree, a person practicing yoga at sunset, a woman in a pink gown on staircase, a luxurious bedroom, a person performing cooking, a spa pool, and a woman with a yoga mat in hallway.

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