Inspiration
In Bloom
To celebrate Yayoi Kusama’s limited edition for Veuve Clicquot, nina noten ideated the creative platform“Inspiration in Bloom”. A series featuring 10 Creative Makers who share their take on ‘What Makes Me Bloom?’
Unfolding in 4 acts, Inspiration in Bloom is a promise, encouragement and reassurance - inspiring communities to live every day the Veuve Clicquot way: audacious, bold, joyous and considerate.
CONCEPT & STRATEGY / EDITORIAL STRATEGY / CREATIVE DIRECTION/ TALENT DIRECTIVE
Kicking off the year 2021 with vital energy by Rue Nouvelle
To arouse, attract and build relations, Veuve Clicquot set off its digital community with a teaser ideated by nina noten and produced by contemporary design studio Rue Nouvelle. The first stepping stone to introducing the ‘Inspiration In Bloom’ series.
The Editorial Line
We ideated, produced and curated together with Veuve Clicquot the exploration journey across owned media channels. ‘Le Fil Jaune’ put the autonomous content into an editorial line. From Feed Post and Stories curation, asset production, copy - the editorial strategy built up to become a digital fest of creativity throughout January 2021.
Prologue:
The Wellspring
INSPIRATION IN BLOOM: A SERIES OF CREATIVE CONVERSATIONS RADIATING JOY & OPTIMISM
In celebration of YayoiKusama creation for La Grande Dame, 10 Creative Makers share what makes them bloom.
Denouement:
The Revelation
INSPIRATION IN BLOOM: A SERIES OF CREATIVE CONVERSATIONS UNITING CREATIVE SPEECHES FROM AROUND THE WORLD
Discover our 10 Creative Makers from around the world coming together sharing messages of Joy, Love, Hope and Optimism.
Editorial Orchestration
To accentuate the throughout creative and avant-garde image campaign, we took care of the Campaign orchestration.
Diffusion
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@veuveclicquot
@veuveclicquot.com
