Social Expression.
For the past 140 years, Orient Express has been sublimating the Art of Travel with luxury trains.
A journey that expands into hotels, and lastly a sailing yacht.
To outer O.Eās singularity in luxury travel experiences nina noten drew up an editorial strategy that bases on monthly themes to narrate and bridge commercial news and the aspirational O.E itineraries.
CONCEPT & EDITORIAL STRATEGY / CREATIVE DIRECTION / GRAPHICAL CHARTER / GRAPHIC DESIGN / COPYWRITING
O.E REVELATIONS
To animate the grand revelation of the new O.E train, Nina Noten drew up a talent program to cover and carry the discourse around the launch event. From Live Stories to a mapped out coverage on the Feed, the digital experience unfolded via Reels, Carousel Posts, and an Interview series.
Recruitment
+ 26%
Talents
@abou_sega
@constancearnoult for @l_eloge_
@shini.park
Interactions
10x higher*
*than the previous month
