Social Expression.

For the past 140 years, Orient Express has been sublimating the Art of Travel with luxury trains.

A journey that expands into hotels, and lastly a sailing yacht.

To outer O.E’s singularity in luxury travel experiences nina noten drew up an editorial strategy that bases on monthly themes to narrate and bridge commercial news and the aspirational O.E itineraries.

Aerial view of turbulent ocean water with white foam on dark blue surface.

CONCEPT & EDITORIAL STRATEGY / CREATIVE DIRECTION / GRAPHICAL CHARTER / GRAPHIC DESIGN / COPYWRITING

Interior of a large, historic train station with arched glass roof, train tracks, and platforms, with the text 'A Trip Into the Legend' overlaid.
A collage of nine images featuring various objects and scenes, including a rock and circular objects, a chandelier, plant leaves, a quote about Rome, ancient Greek columns, two women in striped clothes, a lamp, a wooden surface with circles, a building with a sign, and a scenic landscape with water and mountains.
A person with dark hair sitting at a table with a flower arrangement and a drink, while another person holds a bottle towards the camera in an indoor setting.

O.E REVELATIONS

To animate the grand revelation of the new O.E train, Nina Noten drew up a talent program to cover and carry the discourse around the launch event. From Live Stories to a mapped out coverage on the Feed, the digital experience unfolded via Reels, Carousel Posts, and an Interview series.

Recruitment
+ 26%

Framed architectural drawings and sketches displayed on a wooden shelf, featuring interior design and furniture details.

Talents
@abou_sega
@constancearnoult for @l_eloge_
@shini.park

Interactions 
10x higher*

*than the previous month

Side profile of a woman with light brown hair tied back with a black scrunchie, wearing pearl jewelry, in a formal setting.

Raffles Hotel →